Creating a Marketing Campaign Outline Using the 'That's-Not-All' Effect

Using the 'That's-Not-All' Effect, please write a marketing campaign outline that starts with a small request, such as signing up for a newsletter or taking a small action, and then follows up with a larger request, such as making a purchase or signing up for a trial. Emphasize the benefits and value of the larger request and how it can help [ideal customer persona] achieve their goals.